What is SEO?

What is SEO?

SEO is an acronym for Search Engine Optimization. SEO is the process of optimizing a website to improve the search position and visibility of its pages within organic (non-paid) search results. A well-implemented SEO strategy will improve the overall quantity and quality of online search traffic to a website’s pages. Since organic search results are closely aligned with the searcher’s intent, the quality of website visitors will be increased, resulting in an overall higher new client conversion rate.

Why do I need SEO?

SEO is a fundamental part of digital marketing. Non-paid search traffic is often the primary source of website traffic and new clients for many businesses. Over 93% of all web traffic is generated through search engines. In personal injury law, your target client is likely to search Google with the intent to hire counsel; and ranking in the top organic search result positions in your market will likely generate substantial financial benefits. For successful businesses, SEO is an essential marketing practice. For an ultra-competitive business category such as personal injury law, an effective SEO strategy is an absolute must to grow your firm.

What are the factors that influence organic position in Google search results?

A multitude of factors will ultimately determine how well a page ranks in non-paid search. Optimizing a website for SEO greatly increases the chances that the website’s various pages will rank higher in organic Google search results.
The 3 pillars of SEO are:
Technical SEO
The process of auditing the technical and performance aspects of a website. Correcting any technical problems which may be causing page loading problems is essential for improving SEO. Additionally, making page speed and other performance improvements are key to better organic search rankings. Page speed, site speed, site structure, site architecture, site maps, crawling, and indexing are all important parts of technical SEO.
On-Page SEO
The process of optimizing the many different elements of a web page to improve search visibility and traffic. Copywriting, keywords, content, headings, images, video, internal links, external links, URLs, title tags, meta descriptions, and structured data (Schema) all require expert optimization for higher rankings.
Off-Page SEO
The process of optimizing your website through off-site activities such as backlink building, guest posting on blogs, content marketing, social media, generating client reviews, and local SEO using Google Business Profile optimization. The quality and quantity of backlinks to your website are significant ranking factors. All off-page SEO elements require expert-level analysis and optimization.

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