What is SEO?
SEO is an acronym for Search Engine Optimization. SEO is the process of optimizing a website to improve the search position and visibility of its pages within organic (non-paid) search results. A well-implemented SEO strategy will improve the overall quantity and quality of online search traffic to a website’s pages. Since organic search results are closely aligned with the searcher’s intent, the quality of website visitors will be increased, resulting in an overall higher new client conversion rate.
Why do I need SEO?
SEO is a fundamental part of digital marketing. Non-paid search traffic is often the primary source of website traffic and new clients for many businesses. Over 93% of all web traffic is generated through search engines. In personal injury law, your target client is likely to search Google with the intent to hire counsel; and ranking in the top organic search result positions in your market will likely generate substantial financial benefits. For successful businesses, SEO is an essential marketing practice. For an ultra-competitive business category such as personal injury law, an effective SEO strategy is an absolute must to grow your firm.
What are the factors that influence organic position in Google search results?
The 3 pillars of SEO are: